Ride Snowboard

Ride snowboard: innovation serving passionate riders

A brand born from passion in Redmond, WA

Founded in Redmond, WA, in late 1992, RIDE is an iconic brand in the snowboard world. With only four board models at its start, RIDE quickly stood out for its unique approach: creating a snowboard company "for the people," driven by technical innovation, superior quality, and a bold vision – to "sell the dream."

From its early years, RIDE gathered a team composed of both seasoned riders and new talents. Thanks to a coherent product range and ambitious communication, the brand has attracted an ever-growing community of passionate riders.

Based in Seattle, but true to its roots

Now based in Seattle, RIDE has never lost sight of its original goal. It continues to prioritize technical excellence, impeccable quality, and a philosophy close to its practitioners. Far from seeking to become the biggest company, RIDE aims to be the best at what it does, maintaining a distinctive brand identity.

Thanks to the commitment of its teams worldwide, RIDE has become a leading name in the snowboard universe.

Ride Pig Collection: performance and character

The famous Pig Collection from RIDE was born with the WARPIG, an all-terrain board crafted for fun and agility. This board quickly became a symbol for riders seeking strong sensations.

Over the seasons, the Pig range has grown while preserving the Warpig’s DNA. The 21/22 season marks a turning point with major upgrades across all models, as well as a new unisex sizing for the Psychocandy model.

Powder Collection: for lovers of deep powder

For those dreaming of the perfect line and fresh snow days, RIDE’s Powder Collection is a benchmark. These boards are precisely designed to handle all situations, from big alpine descents to forest turns, including unexpected powder days.

• Careful and aesthetic designs
• Advanced technology for improved flotation
• Design adapted to different riding styles
• Boards conceived for versatility

With the Powder Collection, RIDE once again proves it combines technical expertise and craftsmanship. Each board is a tool designed to turn an ordinary outing into a true sliding experience.

Why choose a Ride snowboard?

• An authentic history: since 1992, RIDE evolves with riders, for riders.
• Constant pursuit of innovation: technologies integrated into RIDE boards allow for smoother and safer riding.
• A bold style: whether with clothing or boards, the brand imposes a recognizable aesthetic.
• A responsible approach: by collaborating with actors like Akomplice, RIDE acts for a more sustainable future.

By choosing a Ride board, you join a community of passionate people for whom snowboarding is more than a sport: it’s a way of living, expressing, and dreaming.

Find a wide selection of equipment on our online store Snow Concept, specialist in ski, snowboard and accessories equipment. For personalized advice, contact us info line: 09.63.00.76.65 or via our contact form, our technical advisors will guide you in your ski purchase.