K2: an iconic brand in skiing and snowboarding

An American heritage since 1962

K2 is an iconic American brand specializing in skiing and snowboarding. Founded in 1962 in the state of Washington, it quickly established itself as a major player in the industry thanks to its technical innovations and the quality of its products. K2 has evolved with the times by diversifying its range to meet the varied needs of winter sports enthusiasts.

A complete and innovative range

Today, the brand offers a wide selection of products, including ski boots, skis, snowboards, as well as snowboard bindings and boots. It also extends its offer to essential accessories such as helmets, protective covers, and poles. Quality and innovation are at the heart of all its collections, offering skiers and snowboarders a broad choice adapted to all profiles and styles of practice.

A pioneering brand in snowboarding and gender equality

In 1987, K2 was one of the first brands to specifically develop in the snowboarding sector, anticipating a major trend in winter sports. In 1999, it took an important step by launching the Women's Alliance™ program, an initiative dedicated to designing products specially designed for women. This pioneering approach allowed K2 to meet the specific expectations of female riders by offering equipment adapted in terms of design, performance, and comfort.

A forward-looking vision

Building on its rich heritage, K2 continues to reinvent itself to remain a key leader in the ski and snowboard industry. The brand focuses on technological innovation and manufacturing quality to design products that anticipate the needs of today’s and tomorrow’s athletes. Whether for alpine skiing, freeride, freestyle, or snowboarding, K2 offers complete, reliable, and high-performance solutions.

Reference products for all levels

Thanks to a wide range covering beginners to experts, K2 meets all requirements. Its ski boots and boots are known for their comfort, support, and durability. The skis and snowboards integrate innovative technologies to offer smooth sliding, excellent maneuverability, and great stability on all types of terrain. Accessories like helmets ensure safety and lightness, while poles and covers complete the equipment for an optimal experience.

Commitment to quality and innovation

K2 continuously invests in research and development to offer ever more efficient and durable equipment. The brand favors high-quality materials and advanced manufacturing processes to improve the resistance and functionality of its products. This commitment to innovation makes K2 a key reference for amateurs and professionals alike in winter sports.

Find a wide selection of equipment on our online store Snow Concept, specialist in ski, snowboard and accessories equipment.For personalized advice, contact us  info line: 09.63.00.76.65 or  via our contact form, our technical advisors will guide you in your ski purchase.